Acacia Group
I was responsible for the logo design, brand guidelines, and website design for the financial company Acacia Group. When designing the logo and overall brand for the company, the client stated a desire to make their brand calming and secure, while remaining closely related to finances. The green squares of the logo mark were placed in a locked grid and surrounded by a circle to imply stability and security, with the open nature of the rest of the branded elements meant to instill the feeling of calm that the client was looking for. The brand guidelines and web design followed suit, with the diagonal square icons used repeatedly to reinforce the new brand and carry a sense of harmony throughout the site.

 © 2020 Sam Braden.