Appian Brand and Web Redesign
In my initial months at Appian, the company was in the midst of a full brand redesign. During this time, I split my responsibilities between supporting the brand refresh and contributing to overall look and feel of the website, as well as assisting with designing specific pages. The goal for the new website was to focus on the human element of low-code, with a bright, open design and imagery focused on individuals and teams collaborating. Beyond the web design work, I was also responsible for the creation of a new icon and illustration style which can be seen here. View the full site here.
New Branded Marketing
With a new brand and website, the many branded elements that are produced on a regular basis required a fresh coat of paint. I was tasked with creating new campaigns, as well as one off posts to promote various elements of the Appian brand.