While thinking about how the brand could be updated for this new approach, I focused the brand colors around warm, natural tones with a bright pop of light blue to accent, and selected imagery of seniors enjoying activities outdoors to further push the adventure aesthetic. Because this site was going to largely be used by senior citizens, the standard compliance considerations that are normally important were considered even more carefully, and font size, layout, and visual assistance best practices were consulted closely to ensure that anyone who would be accessing the site would not have any issues.