In an effort to set itself apart from its competitors, DEWALT approached Bluetext to redesign its digital platform with a new responsive user experience. The challenge of the project was maintaining the existing brand of a well known company, but making bold changes when it came to the way that brand was laid out in the web design.  The team was given the freedom to change elements of the experience as we saw fit, and based most of our decisions on best practices for online commerce, and how the competition's decisions could be improved.